Increasing Demand for Digital Marketing Skills-2019

· 86% of people think marketing has changed more in the past two years than it has over the previous half a century. A testament to the rapid rate at which digital marketing results.

· 70% of people have started using voice search within the last year. This is an emerging channel that digital marketers can leverage to reach out and connect with prospects; those that obtain the skills required to use new digital marketing methodologies like this will gain an excellent chance of success in the field.

· A surprising 50% of businesses are actively doing digital marketing but don’t have a defined strategy in place. If you learn the proper skills, you could become a very excellent digital marketer indeed.

· Digital marketing is broken down into some fields, and for those with the right skills, each has a lot of progression opportunities, professional rewards and earning potential.

To help get your budding career in digital marketing off to the best possible start, here are the basic things you will need to learn to land that all-important first job.

Before we continue, it’s worth noting that these skills, areas of expertise or methods form the foundations for a digital marketing job which means you will need to gain a fundamental knowledge of each area - from there, you can choose which sector of digital marketing you would like to specialize in:

Content Marketing:

Today's consumers crave value and demand the kind of content that not only enlightens and assists them with their needs but also entertains and inspires them. There is a multitude of channels, platforms, tips, and methods associated with content marketing and by understanding them while being able to demonstrate a working knowledge of these vital theories, you will form solid foundations for your digital marketing career. 

Search Engine Optimization (SEO):

Google receives over 3.5 billion searches per second on any given day. By understanding the practices, tips, techniques, methods, and skills that will help a company’s content, blog and landing pages rank on the front page of Google for related search terms, you will prove to be an invaluable asset. Understanding SEO is essential to land in your first digital marketing job, so taking the time to understand the basics is a must.

Landing Page Optimization (LPO):

Landing page optimization (LPO) is the process of enhancing elements on a website to increase conversions. A practical understanding of LPO is a must for a successful career in digital marketing.

Copywriting:

A digital marketer is responsible for creating a colossal amount of clear, concise, motivational, inspirational, persuasive and motivational promotional content, so solid copywriting skills are an essential part of your skills-based arsenal.

Advertising Experience:

Gaining hands-on experience in Facebook Advertising and Google AdWords will help kick-start your career in digital marketing, so taking the time to learn the basics of these platforms and experimenting is crucial if you want to thrive as a digital marketer.

Blogging:

55% of marketers say that blogging is their top content marketing priority. To become well-rounded digital marketing with tangible career prospects, knowing how to create, develop, write, format, produce and plug blog posts are essential.

 Google Analytics:

The ability to collect, quantify, understand, examine and use the wealth of digital data at your fingertips to spot consumer trends, develop your marketing strategies and optimize your promotional assets for success is critical to be a digital marketing success. That said, gaining a firm grasp on the fundamentals of Google Analytics is something you need to prioritize from the very start of your career journey.

Industry Knowledge:

Not only is this self-led form of education necessary to become a digital marketer but it’s a driver of ongoing professional success. To keep up with the latest trends, changes, and industry shifts, here are some publications you should read regularly: MOZ, Search Engine Land, Social Media Examiner, Neil Patel, and HubSpot.