Which Course Has the Best Job Opportunities?

Now in India there are many courses available, many institutes are providing the courses, but digital marketing is one of the best and booming industry now days which is created many jobs with highly pay.

What is digital marketing?

Digital marketing is the marketing of products or services using digital technologies, essentially on the Internet, but also involving mobile phones, display advertisements, and any different digital medium.

Most of the users globally today use mobile phones for communication. As per a report 4.77 billion mobiles phone users globally, which will increase to 6.0 billion by 2019. Today’s majority of mobile phones are smartphones with internet access, which allows to customers to connect with businesses anytime & anywhere.

Digital marketing is one of fastest growing industry now days because of huge internet network and social media there are billions of users using social media and digital technology in day, that is reason digital marketing is growing rapidly with endless career and job opportunities. There are many jobs different-different job profile available in digital marketing with highly paid salary.

Job Profiles in Digital Marketing

1. Digital Marketing Executive

A digital marketing executive is responsible for looking into the online all the marketing strategies for the organization. They plan and execute marketing campaigns, and maintain and supply content for the organization’s website.

2. Digital Marketing Manager

The primary role of a digital marketing manager is to get the word about your brand out in the digital space.

3. Search Engine Optimizer - SEO Executive

The primary role of an SEO specialist or an SEO executive is to rank a website page on the search engine result page and to increase the website’s traffic. SEO sector is booming day by day, and SEO executive jobs will always be in demand. SEO executive roles will be available only in large companies with marketing departments. The SEO executive job role is available for all degree students, but it would be a plus point if you have a degree in digital marketing. You must have relevant experience and high level of technical skill.

4. Social Media Marketing Expert

A social media marketing expert is responsible for combining marketing and social media management to enhance the company’s social media presence, interaction with target audiences, promoting the brand’s engaging content, and expanding the opportunities for increasing the revenue. A social media marketing expert should have the understanding and knowledge of each social media platform, social media marketing strategies, and how to optimize content to make it engaging on the social media channels.

5. Digital Marketing Copywriter

There are many job roles of a copywriter. A digital writer produces the written content for web pages. They can work either as a freelance content writer or as an employee of a company. The copywriter can help the content team to refine their content and words used to get more reception, help the search engine marketer to write a better ad copy, help the social media manager with better words for posting on social media channels.

6. Conversion Rate Optimizer

A conversion rate optimizer is responsible for conversion rate optimization of a company’s conversion strategy and lead generation. It’s the most crucial digital marketing job role. They are responsible for managing, testing, and implementing conversion points in the digital marketing funnel.

7. Search Engine Specialist/Marketer - SEM Specialist

In a small company, a digital marketing manager does all the tasks of a search engine marketer. However, when it’s a big company, there is a dedicated search engine marketing specialist also known as SEM specialist to target the number of leads and clicks from the given marketing budget, manage bid, keyword research, analysis, ad copywriting, and to test ad campaigns.

8. Inbound Marketing Manager

An Inbound Marketing Manager is responsible for attracting traffic, and qualified prospects and converting them into customers and leads.

9. Content Marketing Manager

A content marketing manager is responsible for content marketing. Managing blog, marketing campaigns, eBook publications, guest blogging, email communications, video marketing, sales page copy writing, etc. are the parts of a content marketing manager.

10. Analytics Manager

Analytics manager is responsible for the execution of tools and strategies to translate raw data into the valuable business insights.