SEO trends that matter most in 2020.
The SEO landscape is set to change and adapt in 2020. You could have the best digital marketing campaign in effect, but if you’re not open to flexibility, your business will struggle to prosper. Artificial technology, virtual reality, content creation, and voice search are shifting into new shapes for us to fit into our strategies, but rather than think of this as a daunting challenge, it’s time to take it on-board. Here is a quick guide on the SEO trends that matter most in 2020 and how you can include them in your digital marketing campaign. 1. Content optimization Whether it’s written, video or in the form of a podcast, your content needs to remain optimized if it’s to compete in the SERPs. How can you do this exactly? Keywords, anchor texts, backlinks, PR, and descriptions will all add to your content’s successes. With video content, you will need a good channel name, use channel keywords, a description, and cater to user experience. Making your video e